Kellie Ivey was searching for jewelry on the sentimental side, jewelry that represented different locations on Earth and the unique memories behind the places we inhabit. Unable to find what she was looking for, she began making the jewelry in her garage by hand stamping each number individually. Soon after, she made her first sale.

Now she employees ten people and sells Lat & Lo’s unique jewelry to over 300 stores while maintaining a strong web sales presence. Kellie reached out to us to create a web video highlighting her business. We couldn’t pass up the opportunity to tell the Lat & Lo story. During the preproduction process Kellie expressed an interest in redesigning her logo. We were happy to oblige and an animated version of the new logo now bookends the video.